Zomato Rebrands as Eternal Following Acquisition of Blinkit

Zomato has made a big leap by formally changing its name to Eternal after acquiring Blinkit. The company had been calling itself Eternal for a while, particularly following the Blinkit acquisition, CEO Deepinder Goyal clarified. At the February 6, 2025, board meeting, the name change was formally approved.

Reasons for the Name Change

Zomato Announces Name Change to ‘Eternal’

After being acquired, Zomato, a famous meal delivery carrier, decided to exchange its name to better constitute its changing persona. Goyal claimed that the enterprise had already begun the use of the time period “Eternal” internally, indicating a move closer to a more comprehensive enterprise method.With the addition of the quick-commerce startup Blinkit to its activities, this name change signifies a substantial shift in the company’s market positioning.

Deepinder Goyal Said

“When we acquired Blinkit, we started using “Eternal” (instead of Zomato) internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd.”

Statement on the Name ‘Eternal’

“Eternal is a powerful name, and to be honest, it scares me to my core. It is a tall order to live up to. Because ‘Eternal’ carries both a promise and a paradox. True permanence isn’t built on bold claims of invincibility or the swagger of success. It is forged in the quiet understanding that our immortality stems from our mortality — because the day we think we will last forever simply because we declare it, we begin our end.”

“To work at Eternal will be to wake up every day knowing that our forever is earned in moments of self-doubt, in acknowledging our limitations, in our constant hunger to be better than we were yesterday.”

“This isn’t just a name change; it is a mission statement. A reminder etched into our identity that we will endure — not because we are here, but because we need to get there.”

“Our Board has approved this change today and I request our shareholders to also support this change. If and when it is approved, our corporate website will transition from zomato.com to eternal.com. We will also change our stock ticker from ZOMATO to ETERNAL. Eternal will comprise four major businesses (as of now) – Zomato, Blinkit, District, and Hyperpure.”

“A company has multiple founding moments, and I hope this change is another one in our journey into the future.”

Financial Performance and Challenges

Despite the name change, Zomato has faced some financial challenges. In the third quarter of FY 2024-25, the company reported a 65% increase in revenue, which reached ₹5,404 crores. However, its profits were not as strong. Zomato’s profit declined by 57%, falling to just ₹59 crores, highlighting the difficulties the company is facing amid the competitive market and integration of Blinkit.

The performance of the stock market

Regarding stock overall performance, Zomato’s shares noticed a 1.22% decline on February 6th, ultimate at ₹229.90 at the National Stock Exchange (NSE). Zomato’s stock has multiplied through 5% all through the preceding five trading periods. However, so far this year, the inventory has dropped by more than 16 percent. Despite this, Zomato is still fighting to be added to the prestigious Nifty index the next month, which might boost investor confidence moving forward.

As it continues to adjust to shifting market conditions, the company’s rebranding to Eternal ushers in a new era.

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